"Daydream Nation is about life on a pink cloud, a philosophy advocating lightness that says that without poetry society goes down the drain without dreams no creativity is possible, and that the longer we keep our inner child alive the better we will be. It's a clothing label that floats in its own cloud of happiness and bubbles up with beauty, while smiling maliciously and laughing in pastel colours. Playing on the opposition of sexes , this great label, created by London based, Hong Kong born brother-sister team of Jing and Kay Wong , breaks the rules for womenswear by looking at it through the prism of menswear (or is it the other way round?) This gives dresses made from pleated trousers, XL T-shirts and suit shirts, and rings in the shape of shirt collars (with or without bow ties). Not forgetting crochet jewellery notably grandmother-like chains for glasses. Life is theatre and Daydream Nation makes sure you've got a starring role."
the best ever written piece about our brand, by Charlotte Guillemin and Charlotte Moreau.
Happy 10 year old birthday to
WAD magazine! guess daydream nation shares the same view as WE'AR DIFFERENT!